Content is the lifeblood of the Media & Entertainment industry. M&E providers depend on a range of technologies to create and distribute content to audiences, and one of the most important objectives is to optimize the content journey, from creation through consumption.
Colocation is sometimes seen as the domain of tech giants and corporate monoliths, but it also supports industries that profoundly impact our daily lives, including the M&E companies that bring movies, TV shows, news, sports and even gaming to the American public.
This blog features several use cases to show how colocation is playing an integral part in content development for a variety of M&E leaders and service providers.
Use Case: Media Service Provider
By entertaining and informing the public, M&E companies provide a much-needed service. But most viewers are not aware of the extensive, data-intensive technological processes required to produce a film or show. For example, HD quality requires terabyte-scale media files, and one of the greatest challenges is transferring these enormous files to the many creative stakeholders collaborating on a production. For this reason, studios and production companies depend on Sohonet, a managed service provider that enables remote, real-time collaboration for video and audio editing, as well as project management.
With help from CoreSite, Sohonet serves M&E heavyweights like Universal, Netflix, Amazon Studios and Apple TV+, empowering them to bring their creative visions to all types of screens – and sometimes win accolades such as Emmy and Golden Globe awards. CoreSite's downtown Los Angeles colocation facility supports Sohonet with high bandwidth, low-latency, reliable and scalable connectivity, so Sohonet can provide customers with a seamless and secure production environment to foster creativity while protecting valued digital assets.
Use Case: Content Delivery Network Provider
Delivering content to the audience in the age of streaming and on-demand video is a challenge for M&E companies. Even a slight degradation in network performance can significantly impact video quality, so high-performance infrastructure is imperative.
To solve this problem, a managed content delivery network (CDN) leader utilizes colocation and connectivity solutions in multiple strategically located CoreSite facilities. Supported by CoreSite, the company helps its customers deliver TV content with ultra-low latency and the flexibility to add economical on-demand capacity. CoreSite data centers provide both core and edge network connectivity, enabling the CDN provider to process data at the edge and hand off traffic to carrier partners via the Any2Exchange®, maximizing network performance for a high quality TV viewing experience.
Use Case: Streaming Video Entertainment Consultant
Arcadian partners with leading film studios, content creators and streaming service providers, supporting streaming needs throughout the content journey.
CoreSite customer Arcadian is a streaming video consultancy that transforms digital files into stream-able content for clients like Sony Pictures, leveraging CoreSite colocation and direct cloud connections to streamline workflows. Arcadian calls its services and solutions, “Your back-office workforce for the streaming video entertainment industry.”
Arcadian works with massive video files, and the largest projects are hosted in CoreSite’s Los Angeles data center campus. CoreSite’s AWS native onramp gives Arcadian private, low-latency and cost-effective connectivity between its Los Angeles colocation deployment and AWS. The combination of colocation and a direct cloud connection enables Arcadian to minimize significant data egress fees imposed by cloud providers for transferring large files.
Use Case: Communications Infrastructure Provider for News Media
Today’s 24-hour news cycle requires a continuous flow of new and updated content, including HD video and audio. Facing this challenge, a leading provider of shared communications infrastructure uses CoreSite colocation and Open Cloud Exchange® to provide flexible and rapidly scalable cloud connectivity to a key customer – a news media company – to handle massive volumes of media files for real-time news updates.
With CoreSite, the company instantly scaled Azure connection bandwidth by 10x; reduced connection setup time from one month to 72 hours; and enabled faster, more secure transmission of news content.
Use Case: Online Gaming Platform
Online gaming is a rapidly advancing juggernaut in the entertainment sector. Reliable content distribution is pivotal to growing and sustaining a global gamer base, and this requires connecting multiple high-speed networks that enable gamers to seamlessly interact within a geographically distributed community. The key is to reduce latency to improve game performance and fortify core infrastructure for greater resilience and availability.
To accommodate growing demand – and improve performance by strategically placing infrastructure in edge markets, physically closer to gamers – a global online gaming platform deployed operations in multiple CoreSite colocation facilities across the country. In addition, the company uses the Any2Exchange® to connect with network partners and reach millions of new gamers around the world with a responsive, exciting and immersive gaming experience.
… and the Award Goes to: Colocation
Media & Entertainment is all about creating engaging content and meeting the viewer's expectations, and many M&E companies are able to accomplish these goals even better with colocation and direct cloud connections.
On the content production side, availability, performance and scalability are vital to accessing and sharing large content files across collaborative platforms. CoreSite colocation and direct cloud connections support a creative team’s artistic freedom by helping ensure data and service availability.
On the content distribution side, audiences demand flawless streaming and responsive on-demand services. CoreSite's robust infrastructure – backed by a 100% uptime guarantee and seamless connections to the world's top cloud and network providers – enable quality content to be shared with a global audience.
Our digital world is driving continuous technological advancements in both content creation and distribution, and CoreSite is there to make sure the show goes on.
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